By Khizar Seo 
Do you want your website to appear in Google Discover? You should. This traffic source can deliver a flood of new readers. The best part is that they are interested already. Google Discover serves content based on user behaviour, not search queries. It shows what users love before they even search.
Think of it as the digital equivalent of a curated magazine rack. Every swipe delivers content that matches the user’s interests. If your site makes it into this feed, the rewards can be immense. But getting there is not automatic. You need a strategy.
Let’s explore how to optimise your site for Google Discover traffic for better SEO in Melbourne.
First, understand what Google Discover is. It is a personalised feed on mobile devices. It appears in the Google app and on some Android home screens. The feed shows news articles, blog posts, videos, and evergreen content. Google’s algorithm decides what to show based on the user’s interests and past behaviour.
No keywords required. No search necessary. Google chooses what content appears.
This presents a golden opportunity. You can reach users who are not actively searching for your content. They are in browsing mode. If your article matches their interests, it gets served. You can capture attention when users are open to new ideas.
Google Discover loves quality. Forget thin, recycled articles. They will not cut it. You need original, valuable content. To achieve that, you need to:
- Write with authority.
- Go deep into your topic.
- Answer questions your audience might not even know they had.
- Hook readers from the first sentence.
If your content delights, educates, or entertains, it has a shot at Discover.
But you must avoid clickbait. Google does not like it, neither do readers. Promise value and deliver it. Simple.
Your headline is your bait. It must stop the scroll. Craft it with care.
Use curiosity. Spark intrigue. Pose a question. State a bold claim. But stay truthful. No one likes to be tricked.
Test different headline styles. Use tools to analyse headline effectiveness. Refine your approach based on performance. Remember, in Discover, your headline competes with dozens of others. So, make yours pop.
This is key to any SEO tactic you use in Melbourne.
Google Discover relies heavily on visuals. Your featured image often takes centre stage, and it can make or break click-through rates.
So, choose high-resolution images. Go for bold, eye-catching visuals. Avoid generic stock photos. Custom graphics can work wonders.
Also, ensure images are properly sized. Google recommends a minimum width of 1200 pixels. Use AMP or enable the appropriate meta tag to allow Google to display your large images. Optimise image alt text too.
This helps Google understand your content better.
Google Discover is a mobile-first platform. To ensure your website shines on mobile, you need to –
- Use responsive design.
- Check that your content loads quickly.
- Test it across different devices.
- Avoid intrusive pop-ups.
- Focus on readability.
- Add plenty of white space.
Your goal is to create a seamless, pleasant mobile experience.
News stories perform well in Google Discover, but so does evergreen content. This is your secret weapon.
Evergreen articles stay relevant over time. They can resurface in Discover again and again. Think of how-to guides, deep dives, or timeless tips. These pieces can generate consistent traffic.
So, balance your content strategy and mix timely pieces with evergreen gems. This builds a long-term presence in Discover.
Google Discover rewards topical authority. If you cover a subject in depth, your content is more likely to appear. You ensure it by –
- Choosing your niches carefully
- Focusing on topics where you can offer genuine value.
- Publishing multiple pieces around each core topic.
- Interlinking them where appropriate.
This signals to Google that you are an expert in the area.
Engagement signals matter.
- Encourage readers to spend time on your page.
- Use engaging introductions.
- Embed videos where relevant. Add interactive elements.
- Prompt comments and shares.
The more people engage with your content, the stronger its Discover potential.
Monitor bounce rates and time on page. Low engagement hurts your chances. Keep refining your content to boost these metrics.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google values it highly. It means:
- Showcase your expertise – Include author bios, link to professional credentials, and refer to credible sources.
- Build authority through backlinks and brand mentions – Seek coverage in reputable publications.
- Ensure your site is trustworthy – Use HTTPS, display contact information, and be transparent about your business.
A strong E-A-T profile enhances your eligibility for Google Discover. Invest in it.
Google Search Console offers valuable insights. Use it to track your Discover traffic.
Look for the “Performance > Discover” report. It shows impressions, clicks, and click-through rates.
Analyse which content performs best and identify patterns. Do certain topics or formats work better? Lean into them. Regularly review this data. Optimise based on what resonates with your audience.
Google Discover evolves constantly. So, you need to stay informed about changes.
- Follow SEO news sources in Melbourne.
- Read Google’s official documentation.
- Join industry communities.
- Experiment with new content types.
- Test different formats.
- Adapt to what works.
The most successful Discover publishers stay agile. They evolve with the platform and reap great SEO benefits in Melbourne.
Optimising for Google Discover is both an art and a science. It requires great content. It demands a sharp visual sense. It rewards technical excellence. But most of all, it calls for a user-first mindset.
If you do that, you give yourself the best chance to appear in Discover. And when you do, the rewards can be extraordinary. To learn more, reach out to Make My Website, one of the best SEO agencies in Melbourne.
Start today. Your future readers are waiting to Discover you.
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